For someone with a limited financial budget, employing a website builder with a drag-and-drop interface is a fantastic option. Having said that, there are several disadvantages to taking this route. It may be time for your business to consider a bespoke web designer and development option.
The five benefits of having a website built and developed expressly for your business are as follows:
1. Customized Web Design Based On Your Company’s Logo
Websites, like conventional storefronts, allow businesses to showcase not just the unique items and services they offer, but also the personality of their firm. Through the use of bespoke web design and development, a business may collaborate with an agency’s design team to give their website a customized touch and a unique user experience that is not confined to what the bulk of drag-and-drop templates offer. This may be achieved by adding a personalized touch to their website.
Going through life with the same layouts, color schemes, and icon selections as everyone else would be a waste of effort.
2. Design That Is Centered On The User Experience
Customizing a website also allows a firm to build a site with the primary purpose of creating actual business results through a better user experience and an improved organizational structure. Before beginning the process of establishing and designing a website, the web design business you engage with should discuss your company’s goals with you. Similarly, you will need to create a mental image of the journey that a consumer would travel when utilizing your product or service. If you operate a car repair business, for example, you undoubtedly want your website’s homepage to prominently contain a “request service” form so that potential clients may contact you.
In a word, you should design a website that is focused on the client’s goals and allows visitors to rapidly navigate the site and execute actions that provide the desired results.
3. Enhancements To Search Engine Optimization
Another benefit of having a website developed expressly for your company is that it allows for better search engine optimization. If you want a custom website developed for you, you will be able to acquire help not only from web developers but also from SEO experts. The second choice will follow industry best practices, resulting in a higher rating for your website on search engines. They increase tailored webpages in a variety of ways over time, including the following:
- Creating metadata, page URLs, alt tags for photographs, and website content with relevant keywords
- Collaborating with the development team to create a user-friendly and mobile-friendly site design;
- Assisting in the decision of which pages should be “crawled” by search engines and which should not;
- Adding internal links that improve the user experience.
4. The Ability To Adapt To Changes In The Business Environment.
When businesses engage in bespoke website design, they can grow their development operations. Even if developers create a suitable architecture while developing the site’s roadmap, you may need to add new features or content to fit changes in your company’s demands. Because of your long-standing relationship with a web design company, you won’t have to go through the effort of having to manage this subject on your own and risking breaking your website. However, you should be aware that it will almost certainly involve additional fees. Template websites, on the other hand, are meant to remain static or, worse, are not properly updated or maintained to keep up with the web’s ever-changing requirements.
5. Flexibility When It Comes To Hosting
Finally, if you opt to go with a customized website, you will have more control over your website’s hosting. This is especially useful if you wish to move hosting providers or have business-specific requirements. Unfortunately, drag-and-drop website builders do not allow this degree of flexibility. The following are some of the benefits of being able to choose a hosting provider:
- Scalability beyond a “shared” hosting environment;
- Automated file and data backups and configurable backup locations;
- Direct server performance and uptime monitoring;
- Optimized setup and configuration for your chosen CMS;
- Easy ability to establish and deploy staging environments;