Video marketing has become a popular trend for businesses to capture the attention of global audiences. Around 81% of marketers use videos as a digital consumer engagement tactic under their marketing strategy. Around 54% of people want to see more video content from marketers.
The ardent popularity of video marketing makes it necessary for marketers to create unique videos and gain a competitive edge. Therefore, marketers have become dedicated to learning video editing skills.
If you are a pro at video editing, you can teach the skills to other marketers. However, you need to ensure that your video editing lessons are easy to grasp. The tips for teaching your students how to use an online video editor easily are as follows:
- Set Practical Expectations
Even before you begin shooting, you should focus on setting practical expectations. You can shoot in 4k and get images of incredible quality. However, you should know that you will be doing it at the expense of your frame rate.
Moreover, the resolution will be quite demanding on your laptop or computer. If you don’t have the right device, your device will freeze and crash in the middle of the process. Therefore, editing will become a frustrating chore for your students.
But using a 1080p video with low resolution can ruin the message of your course. Determine the strength of your software and hardware before specifying requirements for the final product. You can always start with a few tests to determine the result you like the most.
- Choose Suitable Tools
Before curating your video editing lessons, you should focus on deciding which video editor you will be using. Selecting the right video editor depends on what you want to do. For instance, you might need only to add a few clips and subtitles to your videos. But sometimes, you also need something more elaborate, like adding filters and transitions.
However, you should remember that advanced video editors have a learning curve. If your students don’t have basic video editing knowledge, they won’t be able to grasp how to use advanced video editing software.
- Finding out the right resources: Your students can visit various YouTube channels to learn how to use popular video editing software. For instance, Adobe in a Minute is a YouTube channel to get tutorials on Adobe Premiere Pro, Photoshop, and After Effects.
The channel contains short tutorials not longer than 10 minutes to teach people different aspects of video editing using that software.
While such YouTube channels might be beneficial for advanced editors, beginners will need to focus on the basics, like merging two clips.
At the beginning of your video editing lessons, teach how to use an online video editor. You can gradually proceed to teach them about various complicated video editing tools.
- Begin with the Simple Tasks
Your students will be excited to learn about effects and transitions. They feel that effects and transitions are the coolest things in a video. However, you should keep the complicated aspects of video editing for later.
- Simple videos go a long way: Teach your students that simplicity is the key to making good videos. Initially, they don’t need to focus on transitions when simple cuts are enough. Adding unnecessary transitions can make the viewers feel nauseated.
- Effects should be relevant: Tell your students that they should add effects only if they are relevant and meaningful for the videos. For instance, they should not use the fade to black or white tool in the middle of scenes. It should be used to mark the definitive ending of a scene.
- Record Your Ambient Sound
Popular YouTube channels like Chris’ Tutorial and JustAlexHalford have upgraded the standard of online video editing lessons. The best part about these YouTubers is that they pay attention to little details, such as the consistency of ambient sound in their videos. You, too, can use an online video editor to add an ambient sound to your video editing lessons.
- You need to record your video lessons in the quietest possible place. But no matter how controlled the space is, there will be some sounds that your ears can’t capture.
- Maybe even your camera won’t be able to pick up such noises. Therefore, you should invest in a good microphone to record the ambient sound.
Before shooting your video, you should use your microphone to capture the ambient sound for 30 to 60 seconds. During the audio editing process, the ambient sound can be used to fill the gaps in your video. It will ensure smooth transitions from one track to another.
- Teach the 321 Rules
Your students probably know that saving a video project frequently is a good practice. But what happens if their hard drive gets damaged and the project is lost forever. When you teach your students to use an online video editor, the project gets saved on the cloud server.
Online video editors even enable users to see the previous versions of the edits. But some people prefer exporting the video and keeping it on their hard drive. If they are exporting the videos, they should follow the 321 rule of backup.
Your students should keep three copies of the video in two different places. One of the places should be outside the workplace. Your students can keep their videos in a pen drive or upload them to cloud storage platforms like Google Drive.
Summing up
These tips discussed here will surely help you create video lessons to make video editing less complicated for your students. Start from the basics and let your students learn before teaching them about advanced video editing strategies.
You need to ensure that your students are not using their video editing skills to make a video overwhelming for viewers. Moreover, they should be focused on backing up their videos to use them later. Video editing can be a fun affair if the right tips and strategies are followed. This guide would be the right resource to make video editing exciting and satisfying.