If you want to become a more successful business owner or executive, coaching could be the answer. With the right coach, you can expect exponential growth both personally and professionally.
At the heart of it, the relationship between a business coach and business owner/professional is built on trust. If a new business owner has limited experience, a professional coach can actually help speed up growth through feedback. If business leaders need support increasing their executive presence while boosting revenue, a coach can help put together a plan.
But it doesn’t stop there. The best business coaches challenge their clients to greatness. In fact, some of the most powerful coach/client relationships can span years. These relationships can deliver long periods of substantial business growth.
Imagine the power that is unleashed when you partner with a personal business coach who deeply understands your company — as well as your strengths and weaknesses.
What to look for in a business coach
Before you invest time, money, and energy into a small business coaching relationship, you need to do your research. Not all business coaches are created equal. Here are a few key traits to look for in a successful business coach:
- Look for success stories from individuals who have worked with this business coach before. Testimonials will tell you the truth about how beneficial this coaching relationship can be.
- Consider how many years of experience this coach has. If you’re a 50-year-old CEO, you probably don’t want to be coached by a 30-something who’s only been running a business for a couple of years.
- See if they have actual coaching certifications. Anyone can call themselves a coach — consider if you’re comfortable working with someone who’s never undergone any training. Remember, this is a formal relationship you’re starting in order to see real results from your work. It’s not like asking a coworker to be your mentor.
- See if they offer any free business coaching sessions or events. By having a consultation call with the coach or attending an event they’re leading, you can get a feel of if you’d enjoy working with them.
- Make sure the coach is aligned with what you need. Maybe you’re interested in a life-coaching approach, or you specifically want a small business coach. Either way, get specific about what type of coaching you want and then look for that.