Ecommerce companies have to deal with bulk product data, such as descriptions, specifications, images, and much more. Such a massive amount of data makes it complicated for them to keep track of the product throughout its buying journey from manufacturers to suppliers/distributors to customers. Here, a product data management (PDM) system comes into operation to organize, manage, and regulate this product data. An AI-powered platform with various in-built modules to help you create, modify, and share product information across channels, the system makes eCommerce operations smoother and quicker.
Working with e-commerce software that connects your PDM system with your organization’s data saves you and your teams a lot of time and effort. It eases data managementby structuring data and making it universally accessible for your teams and customers. The system delivers enhanced efficient data management, customer experience, and improved sales. Read on to know more about product data management.
What is PDM?
Product data management (PDM)andproduct information management (PIM) are synonymous with each other. It is essentially a central database that stores, organizes, and automates product information in a single repository, allowing e-commerce companies to deal with the ever-increasing amount and complexity of data. Nothing but a set of tools and in-built modules, the system gives you end-to-end control over data related to particular products. The data tracked may typically include technical product specifications and other details that improve the overall product experience. The use of the latest PDM / PIM system lets you create, track, and syndicate product data. Let us now explore how it works and benefits e-commerce when integrated.
How does product data management work?
A PDM system, as mentioned above, structures, records, and syndicates complex product data across multiple sales portals and channels at once. It makes buyers aware of each of your products from launch till purchase. Pivotal to the success of e-commerce companies, the system can store information like:
- Product specifications
- Product descriptions
- Current inventory
- Suppliers’ information
- Product numbering system information
- Manufacturing instructions and data
Loaded with capabilities of handling different types of product data, the product data management system works equally well for all types and sizes of businesses seeking growth in this digital era. The PDM/PIM system links and syncs directly to your e-commerce portals once integrated with comprehensive software as offered by AmazePXM. The inventory is instantly updated after orders are placed and fulfilled. It keeps your team and you up-to-date about every detail and movement of the product, all on a single platform. Apart from this, the system makes product syndication easy and fast. Buyers are well aware of every new product launched, thanks to PDM. It works as an intermediary between customers and organizations.
Advantages of PDM
Company owners, employees, and customers can collectively benefit from a product information managementsystem. Some of the proven its advantages are as follows:
- Efficient data management
- Reduced mistakes and errors
- Instant product syndication
- Improved customer experience
- Speed to market
- Enhanced productivity
- Brand recognition
With these many advantages to offer for eCommerce, the PDM system has become an integral part of many businesses having a wide product range and multi-channel presence.
Blue Meteor Inc. headquartered in Chicago, US. is a SaaS company pioneering in creating eCommerce software and technology solutions. Blue Meteor’s primary focus is on transforming B2B and B2C companies by establishing an efficient and effective eCommerce strategy built on the bedrock of product experience.
Developed by Blue Meteor, Amaze PXM is industry’s first intelligence powered native cloud software that gives businesses end-to-end control of their product data, catalog creation, experience design, digital asset management and data syndication. Amaze PXM is a culmination of Blue Meteor’s two decades of experience in the product content industry gained by working with world’s leading Fortune 500 companies to create best-in-class product content and customer experiences. With 3 global offices in US, UK and India, Blue Meteor’s mission is to enable merchants and brands to sell more by delivering best-in-class online Product Experience.