If you’ve been bogged down by the number of visits to your website, it’s time to think about ways to attract more people. Especially in the era of instant shopping, from the comfort of your home and your preferred device, you need to learn more about ways to boost your online visibility and get more people to buy from you online.
Ensure your website is easily found through search
If people searching for your product range can’t stumble upon your website through search, you won’t drive the desired traffic. The more traffic you get, your chances of getting new customers to increase. Those who find you by searching for keywords your website is optimised for are a relevant source of traffic. Your range of products will match their search intent.
Perfect product descriptions
Look at it like this – a perfectly optimised and rich product description will sell your product. People need information like exact dimensions, fabric type, warranty and other descriptive elements. Make them descriptive but equally concise and optimised around the most relevant keywords.
Make sure your website is user friendly
When you team up with a team of website developers on the one hand and SEO professionals on the other, you can create a perfectly optimised and user-friendly website. You want users to find what they came for easily and to drive them to reach the end of your sales funnel. The key to this is to build a website that is made for users and their needs.
List your business in online directories
By listing your business on many online directories, you get free exposure. Even if you pay for this service, as some of these websites require a fee to post your listing, you’ll increase your online presence. In turn, this leads to more traffic and it, as a consequence, drives sales. This is a tried and tested way to boost your online business.
Build your social media presence
Having a website is important. However, it is equally important to build your social media presence. Work on your social media strategy if you want your brand to be recognised. If you want people to learn about special sales, promotions and any other additional value, post about it on social media. Build your presence and expose your brands to people spending three hours daily on social media.
Use user-generated content
Once you build your community on social media platforms, your users will share their content with you. This is known as user-generated content, as people will take pictures of your product and tag you in them. You can kindly ask for their permission to share their photographs and entwine user-generated content into your social media strategy.
Reward repeat customers
Build a reward program for those who are repeat customers. For example, those who made a purchase in December 2022 can get a special 5% discount if they purchase something else in January. Have an early-bird offer to those on your mailing list. There are ways to reward those who repeatedly purchase from you and use them to further attract more people to your online business.
We all love promotions, so make sure to use them, but be wise about it. Promotions are actually hooks that attract people to your store. Whether it’s limited time free-shipping or an additional 30% off on two items, the choices are plenty. Ensure that the promotion is in line with your business goals and that it is profitable for you. The end goal is to get more people to buy from you online, but you also need to be wise about percentages.
Double-check your website works perfectly on a mobile device
The majority of online searches and website visits are from a mobile device. If your website isn’t responsive, you need to change that and change it fast. People in Australia are well-aware of this trend because the competition is high. That’s why they team up with SEO services in North Sydney to ensure and double-check their website is mobile-friendly. You can do the same to ensure you don’t miss out on the traffic you could get, but only if your website is mobile friendly.
Team up with influencers
Influencers are the new marketing channel brands can use to increase brand awareness and brand recognition. Find an influencer that fits well with your niche and team up with them to boost your online business.
Giveaways will boost your social media profiles and increase the number of followers. At the same time, they will boost your brand awareness. If you want more people to learn about your brand, throw a giveaway. In return for the reward, ask your followers to invite other people to like your profile. People will receive a gift for free while you’ll have more people talking about your brand.
Use paid ads
Paid marketing, whether it’s through social media ads or Google Ads, helps you target the specific type of people. You can target people through location, interest and the most relevant search terms for your business.
Invest time and effort in content creation
Content is everywhere. Everyone is a content creator these days and for an apparent reason. Businesses benefit a lot from their youtube videos, reels or any other kind of helpful video content. Build your online presence by creating content your ideal customer will find helpful. This in turn, helps you build a community interested in your offer and value.
Google My Business profile
Set up your Google My Business profile if your online business has a physical store location. This will ensure your business exists as a pin on a Google Map, allowing locals to find you and shop at your store. You’ll also drive local traffic to your website and attract those interested in your products.
Lastly, don’t forget about building relationships with customers. Always ensure that customer satisfaction is five out of five starts. If it’s lower than five starts, inquire about their customer experience so that you can improve your relationship.