After the inclusion of ads on a website, bloggers and website owners make a decent amount of money. But there are a lot of fake ads that have been circling on the Internet. It is illegal to bring inorganic traffic. To protect one from this, many methods are used. Many people use fake clicks to generate money, and this method is called ‘click fraud.’ Therefore, click fraud prevention is necessary. There are tools whose algorithms work in such a way that ads are clicked automatically on a website. Or, at times, there are real human beings who get paid for clicking a certain number of ads on a blog or a website.
What is click fraud prevention?
A click fraud prevention platform or tool is used to detect any artificial or fake ads from the paid ads crusade. It is an essential tool to detect any ad that is not organic. If there is any sort of fake ad traffic, then the search engine can block certain activities, which may disable the revenues.
Who is doing click fraud?
Click fraud is done by competitors with the same niche so they can bring down your website. The spiteful publishers are also responsible for such activities, as they aim to make money by clicking on the ads through their own servers. Certain affiliates wish to take you out of this business so that they can lessen the competition, or there can be a possibility that someone or a group is trying to bring the site down.
All of the above tend to do click fraud, which hurts the revenue of a website or a blog and can ultimately block the ads on the website.
What can be the solutions to click fraud?
The problem of click fraud is a genuine one, it takes a lot of hard work to build a site, and the generation of these fake ads can spoil all the hard work. Therefore, applying these troubleshooting methods is a must to sense if there is any false traffic or not.
· I.P. address
The first troubleshooting method is to check if the ads are majorly coming from the same server, which means to check if a large number of ads are coming from the same I.P. address.
· Click Timestamp
A click timestamp is used to store the time at which the ad was clicked by any user. If there is a fraud click, the click is supposed to happen frequently, as the scammers will try to get the maximum ad revenue in less time. So, one can track any unusual traffic of ads popping up at a particular time. If there is, it is pretty evident that such traffic is brought by the bots.
· Action Timestamp
If any user spends a particular amount of time on the website, that time is recorded, which is known as Action Timestamp. If any bot or a suspect user is using the website, they won’t use it for a longer period, which will further prove that the one who is clicking on ads is not a genuine user.
Any genuine user who is willing to watch the content inside a website will definitely spend a significant amount of time, but a bot user whose intention is to just click on ads will only be on the blog or website for a few seconds to a few minutes. These methods can help you with click fraud prevention. Blogging and website building has their benefits monetarily. But on the Internet, the more such opportunities, the more such scams. Hence, one needs to keep themself one step ahead.