Getting the word out there about your product is very important for marketing. Your information should be clearly printed on your brochures, billboards, packaging, and other promotional materials. For packaging to be adequate, all factors, including face type, logo, and colors, must be checked.
Typically, the focus is generally on the actual design and content when designing marketing materials. Choosing the font type to use on your design is often the last thing you think about. Once you figure out the design, graphics, and colors, you can now begin to consider the typeface that will go with your design.
Is Type Font Important?
Oh yes, it is! If the buyers can’t make out what is written on the pamphlet, billboard, leaflet, poster, or brochure, your message will be lost. Your typeface should not only be clearly legible but consistent with your brand image.
Some typefaces work pretty well, while some just don’t work at all. Read to the end to find out the best type font for your design.
Some of the Worst Print Fonts
Impact
This san serif typeface was created in 1965 in a bid to design a type font that would stand out in print. The very thick strokes and compressed letter structure may be difficult to read, and we strongly advise against using the font in your design.
Comic Sans
This once loved typeface is now officially a no-go. It appeals to a younger population and is popular in targeting children, although it is a typeface that virtually every designer will avoid. When specific colors are combined with it, it can be challenging to read on paper at times, with yellow being particularly difficult to make out. It was created to appear like comic book typefaces, and it should stay that way!
Segoe Script
The biggest issue with Segoe Script is that it is difficult to read, and it is also difficult to combine with other types of fonts. Sentences are frequently presented as one long line of text, which can easily lead to the reader being disoriented while reading the information they want. While handwritten typefaces may occasionally create a beautiful, rustic vibe to the writing, Segoe Script should be avoided.
Top Three Best Type Fonts For Printing
Lovelo
Available in two-line variations and black, Lovelo is a one-of-a-kind choice for a geometric-inspired headline. This sans serif typeface’s lined form offers a lighter alternative to a more traditional, bold headline font.
Century Gothic
This is a sans serif typeface designed for monotype imaging in 1991. Century Gothic is a clean and easy-to-read font that is ideal for print content. It is an excellent type font for headlines because it is clear to read from a distance. Some of the well-known companies that use this font are Panasonic, Evian, Microsoft, and Staples.
Verdana
Verdana was created by Matthew Carter for Microsoft in 1996. Just like the other two, Verdana is a san serif typeface. Because of its versatility, it was created to be read on a screen but is equally wonderful for print. It was created with tiny letters in mind, making it an exceedingly readable typeface for printing. It looks nice in both large and small sizes and is a beautiful choice if you want your headers and body text to have a consistent look. Verdana is a typeface that you may be familiar with from PayPal.
Over to You
Once you have decided on a type font that goes well with your printed advertising material, include it in your brand style guidelines to ensure consistent use of printed materials.