When we say fortifying your business, we mean not just against hackers, but in terms of the internal processes involved with your SEO strategies, figuring out the end-to-end supply chain, as well as making it pandemic-proof. It takes a lot of brain and effort to start a business, however, it takes more time, experience, and understanding to protect your efforts. Big things have small beginnings. There are numerous little ways in which you can strengthen your online business and keep it safe from many threats in its course.
The COVID-19 pandemic has changed the world entirely, right through the perception and principles of how the world of business operates. Compelled to stay indoors because of the fresher strains of the virus, the market has gone berserk. However, thanks to technological advancements, there are many businesses that have leveraged it to thrive in terms of sales and conversions in this new normal. Apart from the pandemic, any rapid shift in the digital algorithm can prove to be difficult for business owners to deal with, especially ones that come with a long-term effect. Therefore, in order to keep your business operating in its optimal effect, you’d need to:
1. Adapt Digital Transformation in All Possible Ways
Reports show that the pandemic fast-forwarded many businesses into adopting business automation and digitization. Similarly, as a business owner, you can look for innovative ways to remove any operational bottlenecks and target delivering digital versions of customer favorites. For a food and retail business, that can mean offering online purchase options of the products that were previously only available in physical stores, starting with best-selling first. In the case of a small, home-grown business with little to no supply chain logistics system, you can still sell online locally with a curbside pickup option.
For the services industry, you can cater to your customers via phone calls/video calls, thus encouraging a feasible environment for deeper customer relationships. You can also design digital products/packages that can serve as well as be resilient in terms of relevance, efficiency, and customer requirements. An example of the same can be that of the way consumers are looking to interact digitally with brands via mobile apps, or biometric data, irrespective of its domain or scale. This puts native brands in direct line with legacy brands, where the former is delivering tech-backed solutions for the first time, unlike the latter.
The main function of the business continuity planning is to provide a framework for addressing any problems that may arise in various departments and areas of the business.
2. Complete Optimization of Every Detail in Your Business Model
Consumers are preferring purpose-driven brands that represent the conscious consumption of products. Therefore, it is time you assess your products or services and equip those with a meaningful purpose that can refine your target market while re-evaluating the pricing models. You can also incorporate product bundling, a sustainable business model with eco-friendly attributes into your priorities for staying relevant now and in the post-crisis market.
From the SEO perspective, voice-based search, adhering to the right trending keywords are some of the common elements you can add to your website for more refined results.
3. Facilitate Participation and Co-Marketing
Collaboration isn’t a new thing in the digital marketing industry, especially within the same or related businesses. However, previously it was only considered physical activity or drive that can benefit both the parties in terms of brand management. It’s time to tap into new ways of interactivity and collaboration, especially in times when consumers seek new channels to entertain, inspire, and interact with brands. As an entrepreneur, your business should be able to translate user experiences into immersive elements that can propel emotional engagement. For example, if you’re a fitness brand then you can team up with an online dance studio and host online dance sessions/challenges for more engagement. For the education industry, you can organize informative, educational seminars, podcasts with renowned educators, parents, and students by getting together with a pristine university online. This way, the experiences would be more than just physical activity, and more as a connection.
4. Realign Strategic Focus into Leadership
Desperate times need decisive leadership to sail through. Upskilling has been the main focus of consumers in the new normal – be it in learning new languages or picking up a new hobby. This has led brands to facilitate the education of their consumers with the help of meaningful events and channels. Such robust decision-making needs a well-balanced sense of accountability and execution to set the right KPIs and metrics. Be it sales, marketing, or talent development, you need to even out any loopholes present in the system that can help you to create a deep-rooted, value-based system for gaining more investors.
5. Represent Your Strategic Roadmap
For a business owner, the gauge for credibility doesn’t end with adapting new methods but is proven via the achieved sales and value-based conversions. What better time to correct your track record by going back to the practical and restrengthen your core via actionable initiatives that can drive you better before things get back to the way it was? And even when it doesn’t, such strategic changes would only make your brand stronger, more adaptive to any situation.
The Next Step:
COVID-19 has set a course for the beginning of a new digital era and in the end, only the brands that are crisis-proof are the ones embracing the ability to adapt quickly based on the advanced technology available to them. A tech-backed, holistic course on the basis of consumer behavior is the winning strategy. If you’re an eCommerce business owner still unsure where to start taking your business digital, or already have but still unsure about making it future-proof, here are some of our recommendations of the best professionals in the industry who can be of help:
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