Memes vs Info graphics in Marketing -Which is more effective?

Memes vs Info graphics in Marketing -Which is more effective?

We know for a fact that different techniques work differently in various cases. Some people prefer watching videos, while some would prefer listening to audios [There are even [people who don’t believe in text at all], but that’s a whole topic of conversation]. People with different interests and personalities come from a variety of backgrounds and have a plethora of opinions about the same subject.

To increase your reach on social media, you will need to use several tactics simultaneously. If you’re old-school, then it might be info graphics or another form of static content. For example: A 600x1024px image or an animated gif file can go viral quickly if it is funny enough, interesting enough -or just plain weird enough-. But what is it that makes an image go viral and why do some of them fail?

The concepts discussed in this article can be applied to any form of online marketing: Facebook or Twitter, Info graphics or Memes.

In this article, we will be talking about the science behind marketing and how you can use these scientific concepts to get your content to be seen by more people.

The need for Memes:

We’re going to take a look at the popularity of memes compared to infographics based on statistics from Buzzfeed [This site has been mentioned in a previous article]. Have a look at their infographic containing all the information needed.

From doing a little bit of research, I deduced that out of all the images [on Buzzfeed], only 12% [1228]

The object is to create content that those spreads. Also use Meme Scout to get thousand of memes.

Achieving Viral Status:

When you want to elevate something’s popularity -especially online- One of the first things that come to mind is adding some humor. Witty remarks, funny situations or sometimes even pure nonsense can be used effectively. Take a look at what Cat Facts are all about. The page has over 1 million likes on Facebook and Cat Facts are still being produced to this day! What’s interesting is the fact that there are thousands of other cat image macros floating around on the internet, but none of them come anywhere close to reaching 1 million likes on Facebook. It mostly comes down to quality and freshness in order for your memes to go viral -or any form of content for that matter-

Some people may say that this is just the power of Facebook, but do you get that feeling that something’s not right? I mean, cats are incredible creatures -yes- But their material isn’t exactly new -some images may be even pre-cat image macros.

What I’m trying to say is: If no one has ever heard about your content before and you post it on social media or any other website, there’s a very small chance for anything to go viral.

The need for Info graphics:

Just like how info graphics can help you educate people in an easy way through static visualizations instead of wall texts; memes also serve an important purpose online. Instead of reading boring articles or watching hours upon hours of tutorials; people prefer to get their information in short and concise chunks. This is an important concept that you need to understand when creating content for the internet.

The psychology behind marketing -memes or otherwise- boils down to knowing your audience. For example: Meme creators usually try to use common scenarios which can relate to almost anyone on social media. The most popular memes are often relatable in some way, shape or form which is why they tend to go viral quickly.

Getting fresh ideas for meme creation is not hard at all! Do a Google search for “Meme” and you will be amazed by how many results come through! So if there are plenty of pre-existing memes floating around with millions of views; what makes them stand out? You guessed it: Quality.

Infographics are the same way. Google ‘infographic’ and you will find various tools that help you create them -some of which are even free to use! But if your infographic isn’t something new or it’s not high quality, people aren’t going to notice it. You need to stand out from the rest in order for your infographics to go viral as well.

Competition among users on social media sites is getting fiercer day by day. People are more sensitive to their likes-to-views ratio than ever before, which means that you need to come up with content that’ll make people like, comment or share it if you want your site to benefit from the traffic they generate. However, making something go viral isn’t all about creativity; there are several specific things that play a role in whether people will like what you produce enough to share it with others -no matter what platform it is.


From what I gathered, there are advantages and disadvantages when creating memes or infographics for marketing purposes. The main idea here is that content needs to be unique in some way or another; because if it’s nothing special -it won’t spread around very fast or at all- Take a look at this blog article by Hubspot for a more in-depth analysis.

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