How to Create a Logo for Strong Brand Identity?

How to Create a Logo for Strong Brand Identity?

It is important to create a visually appealing logo that conveys a narrative. Although it may seem contradictory, a unique and memorable brand logo tends to perform better when compared to other companies. Designing a logo for branding purposes has the primary goal of assisting customers in recognizing a brand and recalling it from memory.

According to recent research, 90% of consumers expect a consistent experience from all the brands they get in touch with on different platforms. As a result, you should focus on developing and sustaining a distinct brand identity rather than spreading your message all over the globe.

Talking about the brand identity, we suggest most of our readers hire the best logo designer in Singapore who can help you shine out of the crowd. In this post, we will be talking about how you can establish a brand identity with the help of your logo.

1. Narrate Your Brand Story

Whenever you are planning to create a logo, make sure to always narrate your story through it. Explain what the tale behind the table is? Which type of customers are you aiming at? How much time has it been in the business? There are endless questions that you can answer through your logo.

2. Integrate Various Brand Elements

An easy way to convey to people about your company is through symbols and icons. Chef hats for cafes and bakeries, flowers for gardeners, nursery owners, and scissors for hairstylists are all examples of iconography that can be associated with specific sectors. These are minor but essential components that can draw the viewer’s attention and emphasize the business’s focus without the need for a large amount of written material. The use of iconography in a logo can help you reach a larger customer base because the imagery is universally recognized and understood.

3. Fonts Used

When creating logo designs, pay close attention to the number and type of fonts that you incorporate into your design. The logo that you create should be readable by anybody. It is advised not to use more than two fonts in a logo to avoid the logo appearing cluttered.

Also, one more important point to remember is that – you must talk to your web designer in Singapore before finalizing the fonts for your logo.

4. Color Combination

Colors can convey a wide range of various messages. Color psychology is a complicated subject, but to summarize, colors elicit specific emotions and conjure up certain images in the mind of the observer, which is called associations. Make sure to check out this in-depth guide on logo colors and their meanings if you want to learn even more about color theory.

To have an impactful brand identity, pick the best color. Some important things you need to know about various colors are:

  • The color green is incredibly adaptable and may be used for any brand. Those who desire to create a connection with nature will find it to be very beneficial.
  • If you want to look luxurious, purple is the color to choose for. Purple can have a secretive, eclectic, or delicate feel, depending on the shade you choose.
  • Everything looks better in pink if you are a feminine product-oriented brand.  But that’s not all there is to it! Pink may give your logo a grown-up and cool style while remaining fresh and attractive.
  • The color red represents enthusiasm, passion, and rage. It’s an excellent choice if your company is loud, energetic, and wants to stand out from the competition.
  • When it comes to seem approachable and friendly, yellow is the color of choice.

5. Develop A Strategy For Incorporating Your Logo Design Into Your Brand

Having designed your logo means you have established the best foundation for all of the branding content your company will require, whether it is letterheads, packaging design, or website design.

Your logo is the beginning point for your brand, so begin today by getting in touch with an expert logo designer!